Frequently asked questions
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Planning usually needs 2–3 weeks’ notice. This lead time lets me analyse the building’s orientation to the sun, study the project and organise the logistics on site or at the hotel, so that every space is shot in the best light.
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It depends on the layout and size of the project. For homes or single projects a full day may be enough (from sunrise to sunset, following the natural cycle of light). For hotels, hospitality venues or large company headquarters, the production may take several days. The exact timing depends on the total number of spaces, the logistics and the final number of photographs required.
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Weather is a structural factor in architectural photography. If conditions aren’t right for telling the project’s story (not enough daylight, or heavy rain spoiling the exteriors), the shoot is moved to the first available date, with no penalty. We decide together 24–48 hours before the agreed date.
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Files are developed on calibrated professional monitors, but the final colour depends on the light sources on site. Depending on the time of day or a mix of lights at different Kelvin temperatures (for example cool daylight from the windows and warm lamps indoors), the aim is to stay as close as possible to the colour as the human eye perceives it. In mixed lighting it is physically impossible to match the original RAL code 100%, because the light itself dominates and redefines the colour of the space.
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The budget doesn’t just cover the hours of shooting on site; it reflects the whole professional set-up behind it:
A professional assistant on site for logistics and lighting.
A share of the depreciation of high-end equipment (medium format systems and tilt-shift lenses), equal to 5% of its value per day, plus software licences.
The time spent on the individual digital development of each file (manual digital blending).
Long-term redundant archiving and the granting of commercial usage rights.
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Additional expenses are quantified transparently in the budget in advance. They include travel (per kilometre or transport fares), any tolls and parking, a flat rate for meals (one or two, depending on the length of the shooting day) and accommodation if the distance or the schedule (such as a sunrise shoot) requires an overnight stay.
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Yes, through cost-sharing. The architecture studio, the building contractor, material suppliers or the lighting designer can co-fund the shoot. The total cost is split among the participants, and each company receives its own usage licence for its communication and marketing.
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With the full service, the licence is universal and has no time limit: you can use the images on any channel at no extra cost. In shared projects, each partner (studio, contractor or supplier) has its own licence and pays only its share. Anyone who joins after the shoot can buy a licence separately.
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Files are delivered in two versions: high resolution for print and publishing (TIFF/JPEG) and optimised for the web and social media. Post-production usually takes 10 to 15 working days from the shoot, depending on the complexity of the project.